Shoulder season

What is a shoulder season?

A shoulder season is the time of year immediately before or after a peak season or a weak season.

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Any successful revenue management strategy requires the right market intelligence. With so many metrics involved, it is essential for revenue managers to have the full analysis of the key market conditions, including the main competitor’s room rates, their occupancy levels, the on-line user reviews as well as the overall demand levels for the period in the local area.

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Booking.com rate shopper alternatives

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As you may have heard already, in late 2019 the OTA giant Booking.

Shoulder season

What is a shoulder season?

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