An empty hotel room

Top reasons for low occupancy in hotels

Does it feel like you’ve done everything right, yet your hotel rooms are still nowhere near full? The bad news: Several things could be preventing you from filling up.

David Easton
A person comparing hotel rates
Hotel rate comparison tools for professionals
David Easton

When guests are out looking for the perfect price for their hotel room it’s important to grab their attention and get them to click, and book.

A person setting the hotel's rate structure
Rate structure in hotels: A practical example
David Easton

The thing we love most at Hotel Price Reporter is to help hotels succeed at finding the right price for their rooms.

Data displayed on a computer
Hotel price data you can download on-line
David Easton

Are you curious what daily prices are set by hotels in your area? Today is your lucky day.

Microsoft Excel logo
How to calculate the occupancy rate in Excel?
David Easton

Excel has always been a favorite tool amongst hotel managers. One of the things it can be used for is to calculate the occupancy rate for your hotel.

Hotel with a 100% occupancy rate displaying a no vacancy photo
What is a good occupancy rate for a hotel?
David Easton

If I were to tell you that last night at our hotel we had 100% occupancy, what would you think?

Rate parity symbolised by a level scale photo
Why is rate parity so important?
David Easton

Everyone is familiar with over-exaggerated marketing claims across the Internet and the media: “Special inventory reduction sale.

Hotel revenue management strategies photo
Hotel revenue management strategies that will help you grow
David Easton

How do you stay on top of all your hotel revenue management strategies? From adjusting prices, to monitoring local demand and reporting, it can be pretty overwhelming to think of all the jobs hotel revenue managers have to complete every day.

Hotels pricing rooms
How do hotels price their rooms?
David Easton

Pricing hotel rooms can be difficult. It can be particularly difficult, confusing and time-consuming if you’re relatively new in business.

Rate parity symbolised by a level scale photo
What is hotel rate parity?
David Easton

What is rate parity? Rate parity is a legal agreement between a hotel and an OTA.

Hand of a hotel manager drawing on a white board revenue arrow pointing up
What is yield management? Definition, strategies and examples
Jane Shaw

Nothing is more frustrating than seeing your hotel revenue stagnate despite your continued effort to fill your rooms. I know this because I’ve been there many times at my hotel.

How to determine hotel room rates
How to determine hotel room rates
Jane Shaw

To strengthen their revenue management policy, hotel managers need to decide what type of pricing strategy they want to implement relative to their competitive set.

Hotel room pricing methods
The Best Hotel Room Pricing Methods
Jane Shaw

To seek a competitive advantage over their competitors, hoteliers need to think about fine-tuned hotel room pricing methods. Indeed, the hotel industry is one of the few that can develop effective revenue management strategies because they retain full control over the price and duration parameters.

Revenue growing on a blackboard
What is hotel revenue management?
Jane Shaw

What is Hotel Revenue Management? Hotel Revenue Management is a scientific discipline widely used within the hospitality industry aiming at helping hoteliers decide on what room to sell to a given target, for what price, when to sell it and decide what is the most appropriate route to do so.