Hotel pricing and optimization: A beginner's guide

Hotel pricing and optimization: A beginner's guide

Determining what price to sell your hotel rooms at is of strategic importance to every hotel business. In economics, there is a proven direct relationship between pricing and the positioning of a company and its products, turnover, and market share.

David Easton
A person comparing hotel rates
Hotel rate comparison tools for professionals
David Easton

When guests are out looking for the perfect price for their hotel room it’s important to grab their attention and get them to click, and book.

Data displayed on a computer
Hotel price data you can download on-line
David Easton

Are you curious what daily prices are set by hotels in your area? Today is your lucky day.

Rate parity symbolised by a level scale photo
Why is rate parity so important?
David Easton

Everyone is familiar with over-exaggerated marketing claims across the Internet and the media: “Special inventory reduction sale.

Hotels pricing rooms
How do hotels price their rooms?
David Easton

Pricing hotel rooms can be difficult. It can be particularly difficult, confusing and time-consuming if you’re relatively new in business.

Rate parity symbolised by a level scale photo
What is hotel rate parity?
David Easton

What is rate parity? Rate parity is a legal agreement between a hotel and an OTA.

Hotel room rate changes on a blackboard
What is hotel rate shopper?
David Easton

What is a rate shopper? A hotel rate shopper is a software application used by hotels to monitor room rates on the Internet.

A laptop showing a hotel rate shopping chart
Is paying for a hotel rate shopper worth it?
David Easton

Pricing data is the fuel that powers your hotel revenue management strategy. Understanding the pricing strategy of your competition can help you make better decisions about your own prices and increase your revenue stream.

A hotel room
The Top 6 Features To Look For In A Hotel Rate Shopper
David Easton

With so many hotel technology products on the market today, it could be a daunting task for the unsuspecting buyer to choose the right one.